A creative outdoor and digital advertising campaign that revolutionized the men’s footwear industry in Monaco and internationally.
2019
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Creative Advertising Campaign
Digital Marketing
Print Collateral
Brand Strategy
brief
Mario Bertulli is an Italian footwear brand specializing in men’s height-increasing shoes with their main retail office based in Monaco. Previously a mail-order business, they were looking for a creative approach to launch their new showroom, meanwhile a global digital campaign for their worldwide e-commerce sales.
solution
We concepted a creative campaign series that involved three variations, and organized the styling and photoshoot for the modeling of the shoes. From there, our graphic team developed the final artwork using known city landmarks to show the size perspective for the height-increasing shoes. The campaign ran outdoors in Monaco, and digitally across the targeted regions.
result
Following the 1-month campaign, global monthly transactions on the website increased by 52% compared to the same period of the previous year. Brand name searches increased by 76% in Monaco. After the digital campaign, brand name searches in key target region Italy increased by 344%.
Creative Campaign
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